Millennials, who will comprise 75% of the global workforce by 2025, know what they want from employers and expect to get it, according to research released today by Pinpoint Market Research and Anderson Jones PR.

“This demographic is intensely aware of their value to employers based on their age, experience and skill-sets,” said Jennifer Jones-Mitchell, chief insights officer for Pinpoint Market Research and head of global marketing for Anderson Jones PR. “They know what they want from their jobs and they aren’t afraid to hold out until they get it. HR leaders need to consider structuring office environments around work-life balance and professional development if they want to attract the top-tier talent.”

The research found work/life balance is important to millennials, and they will take cuts in pay in order to maintain a work/life balance:

• 88%, aged 20-29, said they seek a consistent work/life balance
• 57% said they will leave a job if they aren’t getting it
• 72% choose companies with work-from-home options
• 47% choose fewer hours over more pay
• 60% choose “love of job” over money earned

Millennials also “puddle-jump” jobs to increase their income opportunities. The survey found 39% of participants aged 20-29, have already held four to seven full-time jobs and 83% plan to stay at a single job for just two years, unless promoted.

They also plan to have multiple income streams beyond full-time employment.

• 64% aged 21-25 plan to own a business or freelance, in addition to full-time employment
• 19% said they already operate their own business or are otherwise self-employed
• 60% plan to utilize additional income streams such as monetizing their online behaviors, reselling items online or operating side businesses

Pinpoint Market Research and Anderson Jones PR interviewed 1,650 people aged 18 to 29.