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Mid Tuesday is best for cold calls, study finds

January 28, 2015

Tuesdays between 10 a.m. and 4 p.m. is the optimal time for cold calling, giving recruiters a 30% higher chance of connecting with prospects than other common calling windows, according to a research from InsightSquared that studied more than 10,000 calls.

The best time window for weekday cold calls is between 10 a.m. and 4 p.m. After beginning the work day at about 5%, the connect rate surged to 8% around 10 a.m. and hovered there until 4 p.m., when it declined sharply for the rest of the evening.

Day of the week has almost as much impact on connect rate as time of day, according to the report. Tuesday was the best day for reps to make calls, with a 10% connect rate. The connect rate fell each subsequent day before reaching a low point of 8.7% on Friday.