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Job seeking and workplace go more mobile, Adecco reports

October 07, 2015

Job seeking is increasingly mobile, as is the workplace, according to Adecco’s 2015 Work Trends Study released today.

The role of social networks in the job seeking and recruiting processes is becoming more and more relevant, according to the report, and new trends — such as new ways of working made possible by technology, also known as “smartworking” — will affect the work environments of companies and require new thinking on the traditional relationship between employer and employee.

Among social networks, LinkedIn remains the most popular platform for professional purposes, selected by 61% of recruiters and 34% of job seekers, although Facebook is the go-to network for all social activities including personal branding, according to the report. For job seekers, the probability of being contacted by a recruiter increases with the number of social networks they use: by being active on one network, the probability of being contacted by a recruiter is 16% but increases to 46% when a candidate uses all five of the main global platforms.

The study also found that job seekers are more “mobile” than recruiters: 65% of job seekers frequently or sometimes use a mobile device for online job searches, whereas among recruiters, this figure drops to 41% when searching for a candidate or highlighting open positions.

The social network most commonly used for personal purposes is Facebook: used by 80% of job seekers and 75% of recruiters.

However, the most popular for professional purposes is LinkedIn: 61% of recruiters use LinkedIn for professional purposes, compared to 32% who chose Facebook. Among job seekers, 34% chose LinkedIn, compared to 24% who used Facebook.

The report also examined the impact of smartworking and flexible working environments and found it will require new thinking on the traditional relationship between employer and employee. Even though the majority of job seekers and almost half of the recruiters have never heard of the smartworking concept, they showed strong interest in integrating smartworking solutions into their daily practices.

Two thirds of job seekers and almost half the recruiters said they have never heard of smartworking. Among those who know something about smartworking, most of them define it as flexibility of working time and flexibility of workplace, with a large gap between those that define it as flexibility in work methods (focus on deliverables) and work tools (bring your own device policies). Recruiters feel that smartworking is more suited to middle and senior managers rather than for non-managerial roles, and for permanent positions as opposed to temporary or part-time roles, the report found.

The Adecco Work Trends Study was conducted in collaboration with the Università Cattolica di Milano, Italy. The survey included over 31,793 job seekers and more than 4,168 recruiters from 26 countries, including 6,169 job seekers 178 recruiters from the Americas.