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Indonesia – Technology opening up new ways to find talent

03 June 2015

The number of job boards and recruitment platforms is on the rise in Indonesia, with industry experts predicting that the increase will have a dramatic impact on the way companies and jobseekers find work in the world’s fourth most populous country, reports The Wall Street Journal.

Many companies are “reaching their target audience in a new and innovative way,” particularly Indonesia’s young, working talents, according to Sam Haggag, director of ManpowerGroup Asia-Pacific, which recently announced plans to expand into Indonesia.

One of the new sites is Qerja, which provides jobseekers with workplace reviews – much like US-based Glassdoor – and other information that helps them in their job application process.

Launched in April 2014, Qerja has accumulated salary information on more than 14,000 companies in Indonesia and has more than 14,000 workplace reviews. The site is now serving more than one million unique visitors and unique users combined, according to CEO Veronika Linardi.

Some companies say they dislike the anonymous reviews and have asked that they be allowed to provide responses. Ms Linardi says the site is planning to roll out a feature that will allow them to do so in the near future.

Japan-based Wantedly also has an Indonesian site aimed at taking advantage of the country’s growing start-up scene and its huge population of social media users. It helps potential applicants gain some insight into a company by seeing if they share any mutual “friends”, much like Facebook. It also lets interested applicants drop by for casual office visits.

CEO Akiko Naka explained that around half of Wantedly’s users are drawn to job vacancies on the site through social media shares. Unlike many new job search engines, Wantedly charges companies a monthly subscription for its service, which start-up advisers say makes it a more sustainable business model and gives it the ability to scale up.

However, the site doesn’t allow employers to list salary expectations or job requirements, which may put off many jobseekers.

JOBNEXT, which focuses on filling advanced-level positions quickly, could prove successful in a country where employers say finding enough talent to meet demand can be a challenge.

Users can browse dozen of vacancies based on factors such as industry, position, location.

Many jobseekers, however, may find they’ll have very limited choices since JOBNEXT screens applicants’ résumés and only allows those with the relevant skills and experience to apply.

The company says its filtering system reduces screening times so that the overall recruitment process runs faster and is more efficient. It also runs a recruitment consultancy that gives advice to corporate clients about headhunting strategies.

JOBNEXT also recently introduced a new service that lets individual users earn money as recruiters. Recruiters and jobseekers will split the commission from successful job matches, says Founder Katz Fujii, who believes this type of economy-sharing business model will play a key role in shaping the way people do business in the future.

Andi S. Boediman, managing partner of Jakarta-based venture capital firm Ideosource, agrees. “There are already a number of people with a strong network to act as an unofficial recruiter.”

Mr Haggag says all three startups are positioning themselves well and have an interesting appeal towards Indonesia’s younger generation.

Out of all three, he believes that Wantedly is likely to engage the most users since it provides a new way for organisations to appeal and reach out to the country’s young working population. Qerja may face challenges from employers if it starts sharing confidential company benefits, he cautioned.

But success among them all and the many others coming to market will ultimately depend on the team’s ability to execute and scale up, Mr Haggag said.