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Google tops list of college students’ most-desirable employers

September 23, 2014

Undergraduate students in business and engineering listed their most-desirable employers in a new survey released by Universum, a global employer brand research firm. Top firms included Google and Microsoft.

When asked about their employment preferences, “a creative and dynamic work environment” ranked as the most sought-after attribute for engineering students globally, and fourth for business students. “A friendly work environment” was also important, ranking sixth for engineers and fifth for business students.

“It's an indication that this generation, no matter where they are in the world, take a different approach to work,” said Petter Nylander, CEO of Universum. “Students know what a large role work will play in their lives and want to work in an environment that resonates - employers need to invest in cultivating this.”

The top ten companies by college major were:

Engineering students:

  1. Google
  2. Microsoft
  3. BMW Group
  4. Apple
  5. GE
  6. IBM
  7. Intel
  8. Siemens
  9. Sony
  10. Shell

Business students:

  1. Google
  2. EY (Ernst & Young)
  3. PwC (PricewaterhouseCoopers)
  4. KPMG
  5. Deloitte
  6. Microsoft
  7. Procter & Gamble
  8. Goldman Sach
  9. Apple
  10. J.P. Morgan

The lists are based Universum’s national surveys of more than 200,000 business and engineering students in the world’s 12 largest economies.