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CoAdvantage Names CEO

July 12, 2011

CoAdvantage, a Tampa, Fla.-based professional employer organization, announced Mike Maseda took over the roles of president and CEO effective July 5.

“Mike is a dynamic leader with a proven track record in managing operations and providing strategic direction in the PEO industry and to service-intensive businesses,” said George Nolen, CoAdvantage chairman. “His industry knowledge, technology background and leadership capabilities will be a tremendous asset to CoAdvantage as we continue our growth and national expansion.”

Maseda previously was CEO at Avisena, a revenue-cycle management company that improves medical practice collections. Before his tenure at Avisena, Maseda spent 11 years at ADP TotalSource, a PEO, where he held several senior leadership positions, including chief operating officer.