FESCO Adecco, a joint venture between the State-owned Foreign Enterprise Human Resources Service Co. and Adecco, has always been an innovative pioneer in the Chinese staffing industry, according to Ma Xiya, COO of FESCO Adecco, reports China Daily.

Given its high profile in the market, ‘FESCO’ is also a generic term that is often used locally to describe staffing companies in China whether they are related to the Foreign Enterprise Human Resources Service Co or not.

Earlier this year, professional networking site LinkedIn established a Chinese-language website that restricts some content in order to adhere to state censorship rules. 

Far from being concerned about increased competition, Mr Ma expressed his respect for fellow recruiter LinkedIn and its recruitment services: "So far, we haven't seen any competition between our two companies. On the contrary, we have close contact with the high-level leaders of LinkedIn and we've built some cooperation.”

"We are an all-round HR firm, recruitment service is just one of the fields that we are involved in. Along with the development of the Internet and information technology, we'll create a more innovative model to improve our services."

According to Mr Ma, the success of LinkedIn is a prime example of utilising online resources as a tool to provide a recruitment service: "We'll develop a more comprehensive model, not only focusing on recruitment. We've created a new product, which is still working under the beta version, called 'each tweet'.”

"It is an application for smart mobiles. Employers can upload information, such as the summary of the company, positions, job descriptions and salaries, on to the platform. You can also upload the amount of money that you want to reward the person who helps recommend suitable employees for you.”

"It works like some taxi-calling apps and everyone in the market can contribute to this kind of recommendation and benefit from this model."

According to Mr Ma, a deal has been struck with WeChat, and the app will be offered as a bundle with WeChat: "I think the app will drive a new trend within the entire market of recruitment. We are currently developing many other products related to this app. A transformation will be seen within our company in the near future."