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Canadian consumer confidence falls in April, pessimistic outlook on future job prospects

April 29, 2015

The Conference Board of Canada’s consumer confidence index fell 13.6 points to 94.7 in April (2014 = 100), following a rebound in March.

“Relative to last month, Canadians were more pessimistic about their current and future finances, their willingness to make a major purchase, and future job prospects in April,” said Julie Ades, senior economist at The Conference Board of Canada.

Those expecting more job opportunities going forward fell to 6.8% in April from 11.5% in March. The increased pessimism about the state of the job market was felt everywhere, but most notably in Ontario and Alberta, according to The Conference Board.

Consumer confidence deteriorated in most regions in April, with only Atlantic Canada and Saskatchewan-Manitoba showing improvements. Alberta's index fell by 27.2 points in April, the third decline in four months for the province and now more than 40 percentage points weaker than in January. Ontario's index also saw a sizable decline of 22.6 points.

The Index of Consumer Confidence measures consumers’ levels of optimism regarding current economic conditions. This month’s survey was conducted between March 30 and April 9, 2015.