Most Americans would not take a job with a company that had a bad reputation, even if they were unemployed, according to the annual corporate reputation survey released today by Corporate Responsibility magazine, in conjunction with Allegis Group Services. The survey found 69 percent of Americans would not take a job with a company that had a bad reputation, even if they were unemployed, a 6 percent decrease from 2012.

The vast majority — 84 percent compared with 87 percent in 2012 — would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. In both 2012 and 2013, most people would only require a 1 percent to 10 percent salary increase to consider such a move, and fell between the $75,000 to $100,000 salary range.

“As Americans continue to cope with the employment-related repercussions of the financial crisis, the majority of people would still prefer to work for a company with business ethics that align with their own values,” said Bruce Morton, head of innovation at Allegis Group Services. “Today's global leaders face unique responsibility to not only be aware of this sentiment, but also to act in the best interest of their employees and customers.”

The telephone survey polled 1,010 U.S. adults from Aug. 22 to Aug. 25, 2013.