Seventy-five percent of Americans would not take a job with a company that had a bad reputation, even if they were unemployed, according to the first corporate reputation survey conducted by Corporate Responsibility magazine, in conjunction with Allegis Talent2.

In contrast, the vast majority, 87 percent, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. In fact, most people would only require a 1 percent to 10 percent salary increase to consider such a move.

“A positive corporate reputation is extremely high on the list of must-haves for the American workforce, especially as they examine career paths or future employment opportunities,” said Randolph Gulian, executive vice president/general manager, AllegisTalent2.

The survey polled more than 1,000 employed and unemployed Americans Sept. 6 through Sept. 9.