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Bad Reputation: 75% Would Refuse Job Offers

September 18 2012

Seventy-five percent of Americans would not take a job with a company that had a bad reputation, even if they were unemployed, according to the first corporate reputation survey conducted by Corporate Responsibility magazine, in conjunction with Allegis Talent2.

In contrast, the vast majority, 87 percent, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. In fact, most people would only require a 1 percent to 10 percent salary increase to consider such a move.

“A positive corporate reputation is extremely high on the list of must-haves for the American workforce, especially as they examine career paths or future employment opportunities,” said Randolph Gulian, executive vice president/general manager, AllegisTalent2.

The survey polled more than 1,000 employed and unemployed Americans Sept. 6 through Sept. 9.

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Bright

Jen Picard 09/26/2012 03:58 pm

This really isn't surprising. I just did a webinar which discussed the importance of employer branding for this very reason. Everyone wants a job where they know they will be happy and where they have long term potential. If a company has a bad reputation, the job seeker knows they will be better off elsewhere, whether they are in immediate need of a job or not.

Jen Picard
Marketing, Bright
http://www.bright.com


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