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Australia – REFFIND finalises acquisition of WooBoard

12 October 2015

Australian employee experience technology company REFFING (RFN: ASX) today announced its successful completion of peer recognition and rewards company WooBoard. The acquisition was announced last month. 

Integration of the WooBoard business and product offering will continue as it joins the REFFIND platform under its new name Embrace.

WooBoard is used by companies to allow employees to send recognition and share updates using a gamified, social cloud-based platform. It is driven by a comprehensive points system, which rewards the employee for all engagement actions; including sending recognition, sharing information, earning badges, and connecting with colleagues.

Points can then be redeemed using a number of popular online retailers.

Jamie Pride, Co-founder and Managing Director of REFFIND, commented: “WooBoard immediately presents us with an array of new clients leads in Australia and the US for REFFIND’s other product offerings, and pursuing these will be a priority.”

“Since the announcement of the acquisition we have also seen a significant increase in interest for new and existing clients of both parties,” he added.

Financial details of the acquisition were not disclosed.