Behold the power of social media. Google “social media” and you get 3.29 billion hits. Facebook filed for its IPO last week — the social networking giant hopes to raise as much as $10 billion through the offering. The social media buzz is loud. And we are doing our bit to add to the conversation by seeking out the most innovative social media campaigns.
Staffing firms are currently using social media to attract candidates but critics claim there is no real engagement. In fact, even when it comes to using these strategies to interface with other businesses, the collaboration is limited. By identifying those companies that are using social media effectively, we hope to expand industry knowledge about an underutilized but necessary tool.
So how do you use social media? What have been the results? Staffing Industry Analysts is looking for the most effective ways companies in the staffing industry have used social media. Companies that have had successful blogs, videos, or Facebook campaigns, for example. We’ll be recognizing these best practices in the May 2012 issue of Staffing Industry Review magazine. “We plan to use social media to learn about social media, says Jim Lanzalotto, CEO and founder of Scanlon.Louis, a global strategy and marketing outsourcing firm who is helping drive the effort.
So come join the social chatter. By knowing what works and what doesn’t, you can improve your social media strategy to yield increasingly better results. Increase your interaction and influence among your clientele and improve your return on investment.