Subadhra Sriram's Blog

"They” Don’t Get It. Why Certification Can Help

Griping is common in the contingent workforce world. Buyers carp that staffing suppliers hound them but don’t get strategic. Suppliers moan that buyers can’t look beyond costs in order toget strategic.  But here’s the thing. Both sides have the identical expectations of the other.  And we have data to back this up.

A Staffing Industry Analysts survey a couple of years ago revealed that when buyers were asked what advice they would give staffing firms, their number one response was that staffing firms should be “more of a real business partner.” In another survey, when staffing firms were asked that very question, the answer was exactly the flip side – buyers should be “more of a real business partner.”

If expectations are the same, then why is there this gap? The notion that staffing firms benefit more than buyers in this relationship, frankly, is silly.  At the risk of stating the obvious, staffing firms provide talent that helps buyers get the job done, which in turn contributes to their company’s bottom line — and their salaries. Staffing firms are paid for this competency.  The equation is complete. But what irks suppliers is the buyer treating them as a necessary evil. Suppliers resent the fact that their profits are unreasonably squeezed and they are treated as a commodity.

It’s an age-old war.

Obviously, both audiences need to get on the same page. Certification is a way to do just that. “The fact is that we at Staffing Industry Analysts have been doing this for 20-plus years and no one else has this accumulated knowledge. In our CCWP course, we distill and communicate it,” says Jon Osborne, VP, strategic research.

Once certified, both sides define expectations in a common language, says Jerome Gerber, VP of Strategic Solutions, Award Staffing.  And once they are speaking the same language, how hard is it to understand the other’s problems and concerns?

Common language aside, certification will also help you motivate and retain your best workers. Another SIA survey revealed that employees feel happier and more productive when offered training and development, among other things.

You can sign up for the online class or attend the next in-person session in Houston, Feb. 11-12.

Comments

Add New Comment

Post comment

NOTE: Links will not be clickable.
Security text:*

Recent Blog Posts

Why Workers Leave (hint: It’s not just about the money)

Employees don’t leave because they are being paid less. Don’t get me wrong. Money matters. But as a recent survey from Staffing Industry Analysts revealed, there’s more to it than $.

About half the... Read More

Are You Paying Right?

People have been paid salaries since the Neolithic Revolution.  You’d think we would have got the salary phenomenon figured out by now.

Much has been said about salary negotiations, benchmarking... Read More

Who’s Wading in the Stream?

 Our guest blogging site, The Staffing Stream, was built on the idea of getting the different factions in the industry — buyers, suppliers, VMS, MSPs and tech vendors — to talk. And talking they... Read More

When Picketers are Temps

Temp worker flexibility has been stretched to a whole new level.  Here’s how it goes down.

There’s a strike to protest a lack of benefits. Union A hires temps to dissent alongside picketing union... Read More

SOW: It’s Here, There and Everywhere

If buyers love it, can staffing firms be far behind? No, I am not talking about customers’ appetite for cutting costs, but rather the fascination with anything SOW — statement of work consultants.

This... Read More

Source Smart: The Deck is Stacked in favor of the “Skilled” Worker

We’ve all heard the stories about how hard it is to get talent and how there’s a war raging for these qualified professionals. The take-away from this is the word qualified. Qualified professionals... Read More

Healthcare Industry Evolution Is Good News for All

So much is still being said about the Affordable Care Act that people are glazing over some important realities.

In 2014, 13 million more people under the age of 65 are becoming insured. And by 2023 that... Read More

Have Cool Website, Will Attract Talent

A recent Staffing Industry Analysts report revealed that, on average, staffing firm management gave their websites a grade of just 5.6/10. That’s a C. But some websites outperformed, and we learned something... Read More

Buyers Beware: You Can’t Avoid ACA Costs

Who’s on the hook for bearing the additional costs of healthcare reform? Buyers and suppliers see the ACA price saga unfolding quite differently.

Buyers of staffing services assert that they are not going... Read More