John Nurthen's Blog

Capital Letters in the WrongPlace

A recent spate of rebranding in the staffing world has highlighted the trend for placing capital letters in the middle of brand names. What would traditionally be written as two words becomes conjoined in an abstract and distinctive new word. Witness the announcement this week that Albany Services is to become ClearPath Worforce Management and the quite recent evolution of Manpower Inc. to ManpowerGroup.... More

Sports Sponsorship.....Toys for the Boys

Many staffing firms like to use a portion of their marketing spend on sports sponsorships and it’s easy to see why. Sponsoring a sports team is an effective way to get better brand recognition, provides a regular supply of tickets for client entertainment and allows business to provide a positive and healthy contribution to society. The payoff can be even greater if the sponsor is fortunate enough... More