Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

2012 VMS and MSP Supplier Competitive Landscape

July 2, 2012

  • $100 billion in global VMS/MSP spend accounted for in this study
  • VMS and MSP markets continue to surge, but the rising tide is not lifting all boats
  • MSP's gaining traction in statement-of-work services

SIA Research: Building Best Practices in Your Program

June 20, 2012

Every contingent workforce program needs to have a strong foundation on which to grow. Whether a company has an externally managed program supported by a third-party MSP (managed service provider) or an internally, company-staffed program, there are fundamental practices a program should establish.

Building Best Practices into your Contingent Workforce Program

June 20, 2012

  • 15 best practices for new contingent workforce programs
  • Learn how to establish a strong program brand and create meaningful policies
  • Supplier contracts and identifying rogue behavior also discussed

Strategy: Who Should Be in Charge of Your CW Program

June 13, 2012

Whether procurement or HR should manage the contingent workforce is hotly debated. Our Procurement Guy has his own opinions, and they may very well surprise you.

2012 VMS RFP Template

June 4, 2012

  • Template for issuing an RFP for a VMS provider
  • Notes added for guidance
  • Cut and paste as appropriate for building your own RFP

2012 MSP RFP Template

May 29, 2012

  • Template for issuing an RFP for a managed service provider
  • Notes added for guidance
  • Cut and paste as appropriate for building your own RFP 

MSP Engagement Models Revisited

May 10, 2012

  • Pros and cons of vendor-neutral, master supplier, and hybrid models
  • Strategies for selecting appropriate model
  • A concise and useful reference

Building Your Contingent Workforce Program

April 30, 2012

  • Panel discussion of strategies to building a CW program
  • See how other companies get stakeholder buy-in and manage their MSP/VMS
  • Learn what has worked and what hasn't from experienced CW program managers

Co-employment: Friend or Foe?

April 9, 2012

  • Panel discussion on co-employment issues with temporary workers
  • Strategies discussed on how to mitigate misclassification risks and manage suppliers
  • Should temporary workers be invited to the company picnic?

Building and Operating a Global MSP Governance Structure

April 2, 2012

  • This report outlines how to establish a governance structure for a multi-national MSP
  • Roles, responsibilities, and participants for global governance team explained
  • We describe mitigation approaches for various challenges to global governance