Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

Want a seat at the table? Become more strategic

October 22, 2014

In order to get a seat at the table, contingent workforce managers need to ensure their role is a strategic one, not just tactical. Here are some steps to take.

Breaking Down Benchmarking for Real Contingent Workforce Program Value -September 18, 2014

September 18, 2014

  • Watch the full webinar on demand
  • Benchmarking information that delivers real program value and improvement
  • Duration approximately 1 hour

Measure for measure: Focus on the right data

September 24, 2014

Whether you call it a scorecard or dashboard or a quarterly or monthly business review, how you monitor, measure and maintain your program is going to be based on data. But what data is the key consideration, as most buyers get it wrong.

2014 VMS & MSP Competitive Landscape

August 29, 2014

  • Global VMS and MSP spend in our study rose 23% and 19%, respectively
  • Market estimates for North America and Europe contained in this report
  • Trend in US clients using an external MSP starting to plateau

Preparing for Impact – The Effects of the Affordable Care Act on Contingent Workforce Management - October 1, 2014

October 2, 2014

  • Watch the full webinar on demand
  • Understand the impact of the ACA on management of a non-employee workforce
  • Duration approximately 1 hour

Deal with change, but focus more on progress

August 20, 2014

Change may be a constant and inevitable for your program, but by knowing where it’s leading and how other industries handled similar trends, you can be prepared.

Lack of a change management strategy can derail program; act now

July 30, 2014

One of the most material components of program management is the ability to drive change in an organization. While there are many paths to execution one can take — issuing mandates, soft selling, etc. — there a few core elements that can change your organization for the better.

Get on the same page for program success

June 25, 2014

Suppliers, buyers and other stakeholders often view value and program goals differently. It's time to get on the same page to elevate your program.

How HR Can Make the Most of your Contingent Workforce Program - May 2014

May 29, 2014

  • Watch the full webinar on demand
  • How HR and procurement professionals can successfully work together to build tomorrow's contingent workforce
  • Duration approximately 1 hour

Sell Your Program to Solve a Problem; Success Follows

May 14, 2014

Successful contingent workforce programs are built like sales initiatives: The most successful programs are centered on the end-user.