| Tuesday, July 20, 2010 |
 |
| Have you been to Starbucks lately? - July 2010 Marketing Blog |
|
I was recently on vacation and I read an article how coffeehouses are being used as informal networking centers for the unemployed. That people are getting together to share resumes, to share information on who is hiring and who is not and to make connections with other people. This led me to wonder are recruiters going to Starbucks? Maybe contingent worker recruiting should be taken out of the office and off the phone and into Starbucks, Peet's, Seattle's Best and other coffeehouses... |
|
posted by Hinda Chalew at 2:32:33 PM |  1 comments |
|
| Monday, June 21, 2010 |
|
| What do you do when the staffing company doesn't listen - June 2010 Marketing Blog |
|
Maybe it is doesn't listen and can't fulfill? I have written before about the challenges of hiring contingent workers at Staffing Industry Analysts and I feel compelled to write about it again this month. If we are a subset of the market, hiring a contingent worker is a pain. We are just trying to hire one, I could imagine if we needed to hire 20, or 100 or thousands how the problem would be compounded.
If you read my blog, you know we use contingent workers to help... |
|
| posted by Hinda Chalew at 3:03:37 PM | 0 comments |
|
| Monday, May 24, 2010 |
|
| Bringing Services To Europe - May 2010 Marketing Blog |
|
As you probably are aware we have started a European advisory service for both staffing companies and buyers of contingent labor or temporary hiring as it is called in the U.K. As part of this service we are hosting the Contingent Workforce Strategies (CWS) Summit - Europe, 4-5 November 2010. For those of you who have expanded your markets outside of the U.S. or even outside of your own state there is so much that needs to be known and language that needs to be translated even if it... |
|
| posted by Hinda Chalew at 7:11:03 PM | 0 comments |
|
| Monday, April 19, 2010 |
|
| Deciphering Social Networks - April 2010 Marketing Blog |
|
| One of our sales people said to me, "why would anyone want to do Foursquare, I understand it, but why would I do it?" If you don't know what Foursquare is www.foursquare.com, it is a micro-blogging site, much like Twitter but with a Farmville type of twist. Excuse me if you don't know what Farmville is it is a Facebook game. Anyway, with Foursquare you can tell your network where you are and gain points and... |
|
| posted by Hinda Chalew at 7:40:38 PM | 0 comments |
|
| Friday, April 02, 2010 |
|
| I can't help myself, I need to comment on the iPad |
|
Unless you are living in a cave you know the iPad will be available to consumers tomorrow. I have read with much interest all of the commentary about Apple's latest device. I have read: "it is too expensive," "I already have a computer, a mobile phone and a blackberry, I already have too many devices to plug in." Even Guy Kawasaski in an interview in today's New York Times didn't give the iPad a ringing endorsement.
Here is... |
|
| posted by Hinda Chalew at 12:50:03 PM | 0 comments |
|
| Monday, March 29, 2010 |
|
| What I Learned at Executive Forum - March 2010 Marketing Blog |
|
Well if you weren’t there, we had a great Executive Forum. The speakers were some of the best we ever had. I wanted to offer you a couple of tidbits I learned.
1. From Chester Elton – praise effort, reward success. Too often we reward effort. Something to think about, this isn’t little league, everyone doesn’t get to play
2. In the staffing industry, you don’t make business up with volume
3. 76 – 80% of all staffing business is repeat business – word... |
|
| posted by Hinda Chalew at 5:42:05 PM | 0 comments |
|
| Thursday, February 18, 2010 |
|
| B to B Marketing - February 2010 Marketing Blog |
|
| My marketing colleagues and I attended a B to B Magazine breakfast. B to B and Staffing Industry Analysts share the same corporate parent, Crain Communications Inc. The breakfast topic was integrated digital marketing. I thought I would share my thoughts with you about integrated digital marketing.
The panelists at breakfast were from Intel, Brocade Communications, SAP and Informatica. All are large technology companies if you haven’t heard of all of... |
|
| posted by Hinda Chalew at 6:39:05 PM | 1 comments |
|
| Thursday, January 14, 2010 |
|
| Expectations for our Website - January 2010 Marketing Blog |
|
|
I am sitting in my city library writing requirements for our new website. You might ask why I am in library and not in my office, well, sometimes you cannot focus in the office. The phone rings, your colleagues come in and ask questions, email keeps popping up, I can’t think. So I thought I would work from home. Then the dog barks, the mailperson comes, the phone rings, email keeps popping up, so I went to the library. I like the library it makes me want to... |
|
| posted by Hinda Chalew at 5:58:02 PM | 0 comments |
|
| Tuesday, December 08, 2009 |
|
| All I Want for Christmas is Feedback - End of Year 2009 Marketing Blog |
|
| Well we have made it through another year. From a numerology point of view 2009 was supposed to be a really great year for me. I am not sure I ever believed in numerology, but 2009 was an okay year, not a great year.
Like many of you in marketing, we have had to do much more with less. We met most of our numbers, maybe that is where the numerology thing did work, not sure, but the marketing team is tired. I hope the holiday's provide a much needed rest for all and we can... |
|
| posted by Hinda Chalew at 1:45:35 PM | 1 comments |
|
| Wednesday, October 21, 2009 |
|
| Brand Loyalty - October 2009 Marketing Blog |
|
I was talking to a friend of mine on my drive to work this morning, she is a marketing executive at a micro-chip manufacturer. We were talking about the decreasing staffs in marketing departments and how, at least in Silicon Valley, if you don't have a unique branded marketing skill and you are out of work, it was time to change careers. The conversation may sound a bit harsh, but maybe it's true. We also talked about the challenge of having to lay off people or not lay off people.... |
|
| posted by Hinda Chalew at 1:50:26 PM | 1 comments |
|
| Tuesday, September 22, 2009 |
|
| Marketing Systems - September 2009 Marketing Blog |
|
| At Staffing Industry Analysts' Healthcare Summit last week, I had the opportunity to talk to one of our customers regarding marketing challenges. I realized after this conversation that it really doesn't matter what business one is in, we all have the same challenges.
We spent a fair amount of time talking about... |
|
| posted by Hinda Chalew at 5:00:35 PM | 0 comments |
|
| Tuesday, August 25, 2009 |
|
| Marketing in a Bad Economy - August's Marketing Blog |
|
| I was in Denver last week with one of our sales people and we called on a customer and we were talking a little about their marketing mix and it made me realize that some people don't have a marketing mix, they just do one thing. So I thought I would bring that up in this month's marketing blog -- having a mix.
What is a marketing... |
|
| posted by Hinda Chalew at 7:05:29 PM | 0 comments |
|
| Friday, July 17, 2009 |
|
| Getting Great Contingent Help - July's Marketing Blog |
|
| Last year I ranted on about poor temporary help, this year I want to rave. As I have talked about before, we live and breathe our own advice ' we hire and use temporary labor. Our business, like many is highly cyclical and when we are in critical demand mode, we hire temporary labor to fulfill all kinds of roles in marketing. We use temporary labor for making calls; we use temporary help for design, copywriting and editing.
|
|
| posted by Hinda Chalew at 7:04:22 PM | 0 comments |
|
| Thursday, June 18, 2009 |
|
| Is Free, Free - June's Marketing Blog |
|
| I am writing to you from our inaugural Staffing Industry Analysts' Co-employment and Risk Forum. Some people thought we were a little crazy to introduce a new conference this year in the current economic climate. We thought, what a better time to introduce a new product. The market is tough, but it will give us a chance to understand the market better and produce the best conference we can. From a marketing point of view, every conference... |
|
| posted by Hinda Chalew at 2:51:55 PM | 0 comments |
|
| Tuesday, May 26, 2009 |
|
| More Marketing Resources - May's Marketing Blog |
|
| I wanted to follow up with last month's blog, since I asked people for input of other marketing resources. Everett Reiss with Staffing Cooperative chimed in and his resources are: Podcasts Marketing over Coffee 10 Golden Rules of Internet Marketing Blogs
|
|
| posted by Hinda Chalew at 5:14:28 PM | 1 comments |
|
| Wednesday, April 15, 2009 |
|
| Resources for Staffing Companies Marketers - April's Marketing Blog |
|
| At last month's Executive Forum, I hosted a marketing panel comprised of colleagues from CareerBuilder, B to B Magazine, Square 1 Strategy and Corestaff. I really thought everyone on the panel had great insights and wonderful things to contribute to the audience. Prior to the conference, we assembled a list of resources that I wanted to share with all of you. Here are a list of books the... |
|
| posted by Hinda Chalew at 1:34:32 PM | 1 comments |
|
| Tuesday, March 24, 2009 |
|
| On Twittering and other Musings from Executive Forum - March's Marketing Blog |
|
| The 2009 Staffing Industry Analysts' Executive Forum was a success, at least based on the survey's we received. For those of you who attended, I am sure that you attended the many sessions and were enlightened about all things staffing. We tried a couple of different things at this year's forum. We had tracks to get people focused on various topics. We tried a special roundtable discussion segmented by... |
|
| posted by Hinda Chalew at 9:28:58 PM | 4 comments |
|
| Tuesday, February 17, 2009 |
|
| February's Marketing Blog - Why You Should Come to Staffing Industry Analysts' 2009 Executive Forum |
|
| I Have The Blues I know it doesn't matter much to all of you, but I have had a cold, just like many of you. The weather is awful. Just like many of you are experiencing, I get calls every day from friends and former colleagues looking for work. It's exhausting. It is hard to put a smile on my face and just get on with the day sometimes. Then I pull out a page from that sage of... |
|
| posted by Hinda Chalew at 12:50:14 PM | 0 comments |
|
| Wednesday, January 21, 2009 |
|
| The Economy Stinks, So Let's Close Our Eyes and Dance - January's Marketing Blog |
|
| Just in case you weren't aware, Barack Obama was inaugurated as our 44 President. He made it clear in his speech that the economy is not well, and it will not heal itself for some time. I suppose we didn't need the new President's inauguration speech to tell us the economy is bad. I think we all... |
|
| posted by Hinda Chalew at 3:33:50 PM | 1 comments |
|
| Wednesday, December 17, 2008 |
|
| Do You Send Flowers or Not - December's Marketing Blog |
|
| As the holiday season approaches one might ponder, should I send a gift to my customers and prospects or shouldn't I? The economy is bad, is it good to show a little extravagance to get my name ahead of someone else's or should I send something a bit more modest? Maybe just a card? Maybe a charitable donation? Some time ago I sent flowers to... |
|
| posted by Hinda Chalew at 11:26:15 AM | 0 comments |
|
