Job seekers all over the world want to work for a company that is socially responsible, a global survey by Kelly Services reveals. The survey, which obtained the views of approximately 100,000 people in 34 countries in North America, Europe and Asia, found that employees of all ages and regions gravitate toward organizations with well-developed social, ethical and environmental policies.

In deciding where to work, Baby Boomers (aged 48 to 65) were found to be even more discerning than their younger GenX (aged 30-47) and Gen Y (aged 18 to 29) colleagues.

"Employees gain a sense of fulfillment when their employer is focused on not only the bottom line but also on initiatives and practices [that] have a common connection with the communities in which they operate," comments George Corona, Kelly Services' executive VP and COO. "There is a great deal of pressure on organizations to meet higher standards of corporate and ethical behavior and to play an appropriate role on issues affecting the environment."

Among key findings of the survey:

• Almost 90% of respondents say they are more likely to work for an organization that is considered ethically and socially responsible, something that is consistent across all generations.
• 80% are more likely to work for an organization that is considered environmentally responsible, a figure that is considerably higher among older age groups.
• In deciding where to work, an organization's reputation for ethical conduct is considered "very important" by 77% of Baby Boomers, 72% of GenX and 65% of GenY.
• 53% of Baby Boomers would be prepared to forego pay or a promotion to work for an organization with a good reputation, compared to 48% of GenX and 46% of GenY.
• In deciding where to work, policies to address global warming are considered "very important" by 36% of Baby Boomers, 35% of GenX and 31% of GenY.